Once Upon a Time 1x04 The Price of Gold

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Once Upon a Time - 01x04 The Price of Gold

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3.94/5 (32 votes)

First Aired: Nov. 13, 2011 on ABC

Summary: A pregnant woman enlists Emma's help to escape from Storybrooke - and from the enigmatic Mr. Gold - while a secret deal made between Cinderella and Rumpelstiltskin is revealed.

Main Characters in this Episode

Guest Stars

Mary Margaret Blanchard	played by Ginnifer Goodwin
Regina Mills	played by Lana Parrilla
Henry Mills	played by Jared Gilmore
Archie Hopper	played by Raphael Sbarge
Jiminy Cricket	played by Raphael Sbarge
Mr. Gold	played by Robert Carlyle
Grumpy	played by Lee Arenberg
Sean Herman	played by Tim Phillipps

Episode Quotes

Rumplestiltskin: All magic comes with a price.

Henry Mills: Wait. Stepmom, stepsisters, and she's a maid?
Emma Swan: Henry, not now.

Snow White: Do you realize what inspiration you are to everyone?
Cinderella: All I did was get married.
Snow White: All you did was show that anyone can change her life. I'm proud of you.

Trivia

The wolf hanging in Ruby's car is added allusion to her Red Riding Hood identity, escorted through the woods by the Big Bad Wolf.
Cinderella is identified as just Ella, hinting at the true origins of her name being Ella who is covered in Cinders or Cinderella for short, making her name actually Cinder Ella. Cinders are also known as Ashes which leads to her Storybrook name of Ashley which could be taken as an adverb being used as an adjective to imply she too is covered in Ashes (Cinders).
Emma says to Ashley that "there are no fairy godmothers in this world." While she means in the real world, Storybrooke does not have a counterpart for the Fairy Godmother, so there literally is no Fairy Godmother.
When Henry loses his shoe on the stairs towards the end of the episode, it is an allusion to Cinderella losing her glass slipper on the stairs.
Two objects of Emma Swan's childhood are hidden in this episode: -The glass unicorn mobile from Emma's crib in the pilot can be seen hanging in Mr. Gold's pawn shop. -The purple and white baby blanket she was found in, also from the pilot, is visible in a suitcase behind Emma as she unpacks boxes.