4x01 Public Relations
First Aired: Jul. 25, 2010 on AMC
Summary: Don deals with a trade-paper interview but doesn't want to talk about himself. A manufacturer of a "wholesome" two-piece bathing suit wants to hire the firm but doesn't want anything too risque. Pete and Peggy try to secure more money for the firm.
Main Characters in this Episode
Roger Sterling: [as a reporter with a wooden leg is exiting] They're so cheap they can't even afford a whole reporter.
Bertram Cooper: [to Don] Turning creative success into business is your work, and you have failed!
Pete Campbell: [Regarding a dud marketing trial using four supermarkets to sell a new ham] Two of their test markets are in Jewish neighborhoods. They're idiots.
- Goof (errors made by characters, possibly deliberate errors by the filmmakers): Don Draper tells the the 2nd reporter that he "walked into Lane Price's office" and told Price to fire him. The firing (in the final installment of Season 3) actually took place in Draper's office. Draper probably deliberately changed the location of the event in order to make the story he told the reporter more dramatic.
- Don's date, Bethany, mentions the death of Andrew Goodman. This is a reference to the real-life murder of three civil rights workers, James Earl Chaney, Andrew Goodman, and Michael Henry Schwerner in Philadelphia, Mississippi on June 21, 1964. Chaney (from Mississippi) and Schwerner and Goodman (from New York) had been working to register voters in Neshoba County, Mississippi when they were arrested on trumped-up charges, released and then shot to death soon after and buried in hopes their bodies would not be found. After the state would not try the case, there was a federal prosecution that resulted (in 1967) in no prison sentence over 6 years for any of the conspirators to murder the three men (the presiding judge told a reporter, "they killed one nigger, one Jew, and a white man [though in fact, both Goodman and Schwerner were Jewish]. I gave them all what I thought they deserved.") On June 21, 2005 (the 41st anniversary of the murders), the Klansman who was widely believed to have been the ringleader of the crimes, Edgar Ray "Preacher" Killen, was convicted of three counts of manslaughter and sentenced to 60 years in prison. See also the trivia page for Mississippi Burning (which was loosely based on the Goodman-Chaney-Schwerner murders).
- Show creator Matt Weiner told interviewer Terry Gross that he included the detail of the "Advertising Age" reporter having a wooden leg because he was "basically hoping that on some subconscious level people would understand that this was Don's life - that what's left of his life is a phantom limb."