Mad Men » Season 2
Mad Men - 02x01 For Those Who Think Young

2x01 For Those Who Think Young

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3/5 (2 votes)
First Aired: Jul. 27, 2008 on AMC

Summary: Don and Duck butt heads over the matter of wanting "younger creative talent." Meanwhile, the staff is confused on how to approach the airline company account, and Betty runs into a former roommate who shocks her with a new career choice. Plus, Joan is at a loss of where the copying machine…
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Main Characters in this Episode


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Guest Stars

Herman 'Duck' Phillips played by Mark Moses
Fred Rumsen played by Joel Murray
Arthur Case played by Gabriel Mann
Sarah Beth Carson played by Missy Yager
Smitty played by Patrick Cavanaugh
Gertie played by Denise Crosby
Lois Sadler played by Crista Flanagan
Chuck played by Seamus Dever

Episode Quotes

Don Draper: You are the product. You feeling something. That's what sells. Not them. Not sex. They can't do what we do and they hate us for it.
Don Draper: [reading from 'Meditations in an Emergency' by Frank O'Hara] "Now I am quietly waiting for the catastrophe of my personality to seem beautiful again, and interesting and modern. The country is gray and brown and white and trees. Snows and skies of laughter are always diminishing. Less funny, not just darker. Not just gray. It may be the coldest day of the year. What does he think of that? I mean, what do I? And if I do, perhaps I am myself again."
Peggy Olson: Sex sells.
Don Draper: Says who? Just so you know, the people who talk that way think that monkeys can do this. They take all this monkey crap and just stick it in a briefcase completely unaware that their success depends on something more than their shoeshine. YOU are the product. You- FEELING something. That's what sells. Not them. Not sex. They can't do what we do, and they hate us for it.

Mistakes/Goofs

  • Goof (anachronisms): When Don is in the doctor's office at the beginning he had his blood pressure checked. The cuff used had Velcro and in the early 1960s they didn't have that yet.
  • Goof (incorrectly regarded as a mistake): Peggy Olson attends a Catholic Church, and her mother asks her to light a candle for her father, a Catholic tradition. The surname Olson is Norwegian, and Norwegians are overwhelmingly Protestant (Lutheran). However, we do not know Peggy's mother's background. She could be Catholic and her father may have converted as is de rigeur when marrying into a Catholic family.
  • Goof (incorrectly regarded as a mistake): Time has elapsed between Season 1 and Season 2 which is established to take place in 1962 so this episode is actually set in February 1962, not February 1961, when Tour of the White House (1962) (TV) aired.

Trivia

  • Action takes place on February 14th, 1962, which is the original air date of Tour of the White House (1962) (TV) (which is featured in this episode), and the following day.
  • "Now It's Pepsi, for Those Who Think Young" was the real Pepsi-Cola slogan for several years during the early 1960s. It was also a contemporary movie (For Those Who Think Young (1964)) about teen surfers that contained an early example of "product placement" - the characters all drank copious amounts of Pepsi.
  • The shot of Betty and Don in the hotel bed was flipped post-production. Betty's wedding ring is on her right hand. The aired scene shows them on opposite sides of the bed to contrast their normal sleeping arrangements at home.