Character Bio

A native Californian and accomplished musician, Borchetta's love for music began in early childhood when he developed an appreciation for the art by listening to as many styles of music as possible. That diverse influence afforded him the opportunity of playing a wide variety of instruments in various bands before moving to Nashville in 1981 and devoting himself full time to the industry side of the music business. After quickly climbing the corporate ladder, Borchetta became one of the top radio promotion go-to-guys over the last decade and now he sits at the helm of Big Machine Records and the newly formed Valory Music Co.
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