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The Hub is an American digital cable and satellite television channel that launched on October 10, 2010. The channel, which replaced Discovery Kids, is a joint venture of Discovery Communications, Inc. and Hasbro. The Hub airs programming primarily aimed at children ages 6–12, drawing largely on the libraries of both parent companies. The Hub also targets families at night with reruns of older television sitcoms, dramas and feature films. Veteran television executive Margaret Loesch serves as president and chief executive officer of The Hub. On April 30, 2009, it was announced that Hasbro acquired a 50% stake in Discovery Kids, with the joint-venture changing the name to The Hub. Discovery will oversee ad sales and distribution. Hasbro will be responsible for programming.